Market Research – Retail Corporate Signage
Xmo Strata commissioned some research to quiz 50 senior finance managers (finance directors, purchasing managers etc) and 50 marketing professionals, all working in retail companies across the UK, regarding their company’s corporate signage.
The respondents were questioned on topics such as the need for sign maintenance and sign installation during a recession, the dangers involved in sign maintenance or installation, and the importance of signage in encouraging customers into retail outlets.
The results of the research relating to corporate spend during a recession can be viewed on the graphs below. For press material issued regarding the research please see Uk Retail Marketing Teams Poised For Sign Budget Cuts, or for full results please Contact us.