Project – Point of Sale Rollout Programme – Shell V Power Nitro +
Xmo Strata won the contract to install signage for the launch of Shell’s new V-Power Nitro + generation of unleaded and diesel performance fuels. The company attended 516 Shell sites in 12 days, removing existing 4X1m banners on fencing and replacing them with new banners. On 30 sites, crews also installed ‘Wall Art’ – a specially designed frame and banner that can be tensioned like flex face. The crews were entrusted with one other vital task, which will be close to the heart of anyone who has ever put the wrong fuel in their engine – they had to ‘quality check’ that site operators had changed the pump labels correctly, to avoid the risk of misfuels! Shell V-Power Nitro+ is designed to work quickly on engine deposits which can reduce performance and came about as a result of Shell’s technical partnership with Ferrari. V-Power is a critical brand for Shell and this was an important launch. Not only was it time-critical but – quite rightly – the customer was very focused on quality and we were extremely proud to be entrusted with the work.