1001 Corporate Sign Installation And Maintenance Tips – Corporate Design – New or Refurbished?

1001 Corporate Sign Installation And Maintenance Tips – Corporate Design – New or Refurbished?

1001 Corporate Sign Installation And Maintenance Tips – Corporate Design – New or Refurbished?

A call for action to branding experts.

Over the last few years, with the squeeze being put on budgets, we have seen and reacted to the demand by clients to refresh, refurbish or re-panel existing signs. Many of those we have done are basic, although we have clad gantry steelwork to hide it, but the illustrations I am able to use are crew images taken for our records only, but the concept got me thinking…………………..

On Filling Stations in particular, the price sign (often known as a MIDMain Identity Sign - The big Price sign on a petrol forecourt, sometimes referred to as Totem, Gantry, PID, Pole.) usually weighs more than a tonne and changing it necessitates using a hiab and highly trained men (we insist on NPORS slingerAppointed person in charge of lifting operations./signaller/banksmanAppointed person in charge of lifting operations or vehicle maneuvering. accreditation). In some cases, to swap the MIDMain Identity Sign - The big Price sign on a petrol forecourt, sometimes referred to as Totem, Gantry, PID, Pole. with a new one also means breaking out the existing base, checking for underground services using a CAT scanner and trained operator. All of this is expensive but is it always necessary?

We have worked with some clever site operators and Facilities Management providers to establish that the existing steel framework can be stripped and re-clad to make it look totally different, incorporating a totally new brand at a much lower price and eliminate the risks associated with lifting operations as well as the potential of striking a sub-surface utility whilst breaking out the existing base or digging.

We have completed Price Sign refurbishments, changing from one fuel brand to another for two of the more innovative oil companies, achieving fantastic results with all parties realising significant safety, cost and environmental benefits with very little down time at site level (which we recognise as being critical to their business model).

The steel framework in situ can be treated and is hidden by the panels and cladding, so it would be quite easy for a creative designer to design in a totally new look and feel and maybe incorporate feature mouldings, creative lighting effects and much more to make it look really special, as well as cost effective, safer and ‘greener’; this ticks the client’s price, safety and environmental boxes.

This solution would enable leading design houses to offer clients a brand new image that can be applied using a network of standard suite monolith signs, shopping mall and estate directories (and an assortment of other signs) that are manufactured to a global standard that is very cost effective, utilises part of the clients existing assets, is safer and has a huge environmental and carbon footprintThe total greenhouse gas emissions caused by an organization, event, product or person. impact.

I have worked with some brilliant and inspirational designers, most of whom are probably way ahead of me, but I would be very interested to hear of any examples of where a corporate identity has been developed based on a retrofit principle, delivering the benefits detailed on a national or global level, rather than the small scale on which we have engineered solutions.

This is a call to action for the creative designers at the likes of Circle, Endpoint, Fitch, Harkess-Ord, Interbrand, Landor, Minale Tattersfield, Pentagram, Portland, Wolff Olins’ and one that I feel could benefit a lot of stakeholders and tick all the Corporate & Social Responsibility boxes.

Example One

Changing this sign meant manufacturing a new sign including steelwork, transporting it on a hiab to site, removing the old sign, lifting the new one in place and then removing 1.5 tonnes of sign for disposal.
Recladding this in situe eliminated the risks associated with lifts of this sort and saved the cost of the steelwork, welding, transportation and hiab.

Example Two

This conversion was primarily to change pricing from a manual tile based system to LED pricing; the advertising messages were changed at the same time.

Example Three

Changing this sign meant manufacturing a new sign including steelwork, transporting it on a hiab to site, removing the old sign, lifting the new one in place and then removing 1.5 tonnes of sign for disposal.

Recladding this in situe eliminated the risks associated with lifts of this sort and saved the cost of the steelwork, welding, transportation and hiab.

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Steve Martin

I started Xmo Strata in 2002 in a back bedroom and its now the UK’s leading independent sign installation and maintenance company. The strategy was (and remains) to have the most highly trained sign installation teams in the country, resulting in fewer site visits, higher standards of safety and better quality and client value. We have an excellent management team that has secured us a comprehensive battery of accreditations, credentials, awards, commendations and prizes , details of which are on our website.